Monday 12 December 2016
Friday 9 December 2016
Wednesday 7 December 2016
DPS ARTICLE - draft B
The Queen Returns
We’ve been waiting 5 years for her to come out of hiding. And now? She’s back. And she’s better than ever before. Armed and ready to regain her throne, and while trample down anyone who gets in her way.
That’s right.
Andrea Elber has returned.
We wanted to find out what sent this woman into hiding for so long. She agreed to clear up the mist of uncertainty. Here. Right now, we discovered the truth.
So Andrea, how are you feeling today? Where have you been these past five years?"
"I'm feeling good, a little exhausted and tired. And I have actually been raising a child, me and my husband had been raising an orphan. Because I couldn't have children. Life was so hectic and fast, I just felt I couldn't exactly cope in the music business and raise a child too. So, I dropped out, I didn't want to explain why, I just left, I didn't want my daughter to be bombarded with negative media, so me and her and my husband hid away and began peaceful lives."
Do you think you're ready to be back here [The music business] so soon?
"Yes, as a matter of fact I think I'm ready. I'm more ready than I have ever been before, my daughter Meda, has given me so much motivation, she pushed me back to this point. I was adamant, I would not compose again. But she insisted, she said I must, I must fulfil my dreams."
She seems to of impacted you a lot, do you think because of her your music style might have changed?
"No, I don't think so. I want to keep composing what I know well, I think it's too late to change, I feel like, if I made my compositions more modern, I would lose my audiences. I have lost quite a lot discarding the music business, I would dread to lose my fans. I have had so many letters and messages of them begging me to come back, I didn't realise how much they needed me. I didn't know I was an actual inspiration."
What are you going to do now?
"Now? I'm not actually sure. I want to do so much but their just doesn't seem like there is any time during the day anymore. I want tour again. I think that's what I miss the most. I miss the hype, I miss the god awful silence you heard while you performed. And the adrenaline rush you feel when it's over and you're praised. I miss the fans a lot to, the ones who nervously came to you in the street. Shaking a sheet of your music and asking you to sign."
Will we see any future albums or collaborations?
"Maybe. But right now, I want to keep my work a secret. I want to leave my audience with an element of surprise. But, I'll tell you a little hint.. There will be definitely be a new album on the way. We, me and Schirmer Records, have got 21 tracks recorded, and we are currently perfecting them and designing the album covers."
Where do you think you will be in the next 5 years?
"That's a tough question to be honest. I think I'm going to twist it and answer 'Where do I want to be in 5 years?' And my answer to that is, I want to be in a band, I no longer want to be a solo composer,I want to join an orchestra or maybe form a classical band. Being a solo composer is such a lonely road, and I feel, it would be a lot more fun if I had made friends to share my passion with music with."
So Andrea, how are you feeling today? Where have you been these past five years?"
"I'm feeling good, a little exhausted and tired. And I have actually been raising a child, me and my husband had been raising an orphan. Because I couldn't have children. Life was so hectic and fast, I just felt I couldn't exactly cope in the music business and raise a child too. So, I dropped out, I didn't want to explain why, I just left, I didn't want my daughter to be bombarded with negative media, so me and her and my husband hid away and began peaceful lives."
Do you think you're ready to be back here [The music business] so soon?
"Yes, as a matter of fact I think I'm ready. I'm more ready than I have ever been before, my daughter Meda, has given me so much motivation, she pushed me back to this point. I was adamant, I would not compose again. But she insisted, she said I must, I must fulfil my dreams."
She seems to of impacted you a lot, do you think because of her your music style might have changed?
"No, I don't think so. I want to keep composing what I know well, I think it's too late to change, I feel like, if I made my compositions more modern, I would lose my audiences. I have lost quite a lot discarding the music business, I would dread to lose my fans. I have had so many letters and messages of them begging me to come back, I didn't realise how much they needed me. I didn't know I was an actual inspiration."
What are you going to do now?
"Now? I'm not actually sure. I want to do so much but their just doesn't seem like there is any time during the day anymore. I want tour again. I think that's what I miss the most. I miss the hype, I miss the god awful silence you heard while you performed. And the adrenaline rush you feel when it's over and you're praised. I miss the fans a lot to, the ones who nervously came to you in the street. Shaking a sheet of your music and asking you to sign."
Will we see any future albums or collaborations?
"Maybe. But right now, I want to keep my work a secret. I want to leave my audience with an element of surprise. But, I'll tell you a little hint.. There will be definitely be a new album on the way. We, me and Schirmer Records, have got 21 tracks recorded, and we are currently perfecting them and designing the album covers."
Where do you think you will be in the next 5 years?
"That's a tough question to be honest. I think I'm going to twist it and answer 'Where do I want to be in 5 years?' And my answer to that is, I want to be in a band, I no longer want to be a solo composer,I want to join an orchestra or maybe form a classical band. Being a solo composer is such a lonely road, and I feel, it would be a lot more fun if I had made friends to share my passion with music with."
Friday 2 December 2016
Thursday 1 December 2016
TA ANALYSIS RESEARCH
To make an effective music magazine, I composed a survey to find out what my target audience are looking for. The results of this survey will allow me to make a very effective music magazine, with the decisions that will be made, all enhanced by this survey.
I linked my survey to 10 different people and gathered results, after gathering these results, I formed bar-charts showing the results clearly.
For my first question I asked, whether or not the size of the masthead mattered, I needed this information because I wanted to know if the masthead mattered, so, I could determine whether or not I should make it large and bold like Kerrang, or small and simple like Q.
The results I gathered from question one, were that 80% of people felt like the size of the masthead, did in fact matter. I was planning on using a large masthead, but from gathering the results I can now determine, that, it would be a good idea.
For my second question I asked, whether or not if the masthead is bigger, will it catch their eye more. I want to use a large masthead so, I thought this question was appropriate, because it will help me determine whether it's actually going to get sold.
The results I gathered from question two, is that 100% of the people I asked, felt that the larger masthead would in fact their eye. From this it's shown me that it's a good idea to put a large masthead.
The third question I asked was whether or not you would expect to see bright colours on a contents page or bland ones. This question was in the wrong place but it was too late to change it. But, from this I wanted to gather what colour scheme they felt was appropriate,
Out of the 10 responses on the survey, I gathered that people would prefer to see bright colours on a contents page. I made a mistake with this question, by not specifically stating what music magazine it was, I feel, the responses would be different if I stated that. But, I think I still might use blander colours than bright.
The fourth question I asked was whether or not an attractive model was important. I asked this question because I wanted to test Laura Mulvey's theory about how women were meant for the male gaze.
From this question, I gathered that her theory was right. The vast majority of the voters were male, and an attractive model is really important.
The next question I asked was whether, on a classical magazine should the model look, excited and fun or serious and powerful. This question will help me plan how my target audience think my model should look.
From my results, I gathered that 70% think my model should look serious and powerful, this is what I actually wanted to do with my model, because I felt that mainly classical artists look powerful.
The sixth question I asked, would help me with my DPS, this is because I wasn't sure what the audience would like to read in a classical magazine.
From my results I gathered that, 50% thought that it should be fun and informative, this is helpful because it gives me an insight to what people would be interested to read.
The seventh question I asked was what colour scheme people would prefer, I needed to know this because I wasn't sure whether to use soft colours, or bold ones.
After gathering my results, I found out that 60% of my target audience prefered the bold colours, whereas only 40% prefered the softer ones, I am glad this is my outcome because I would've liked to use bold colours anyway.
The eighth question I asked was how much you would pay for a classical magazine. I wasn't sure how willing my target audience would be, and if it was to expensive; would it sell?
From gathering my results, I found out that 50% were willing to pay up to £4. This is good because it gives me quite a big gap to work with. I decided my final price would be £3.50
The ninth question I asked was whether or not they would pay more for good quality paper.
I wanted to know this because if I didn't print it on good paper, would it make any money?
From the results I gathered that, the quality of the paper mattered on how much you would pay. I will be using paper like in Q magazines which is higher quality, unlike Kerrang.
For my tenth question, I asked where my target audience get music from, this is because I know my target audience is for young people, and I felt having link, or free downloads on certain most used apps/sites, would be effective.
From my results, I think that some spotify links and some youtube link will be effective and, maybe a free download.
I linked my survey to 10 different people and gathered results, after gathering these results, I formed bar-charts showing the results clearly.
For my first question I asked, whether or not the size of the masthead mattered, I needed this information because I wanted to know if the masthead mattered, so, I could determine whether or not I should make it large and bold like Kerrang, or small and simple like Q.
The results I gathered from question one, were that 80% of people felt like the size of the masthead, did in fact matter. I was planning on using a large masthead, but from gathering the results I can now determine, that, it would be a good idea.
For my second question I asked, whether or not if the masthead is bigger, will it catch their eye more. I want to use a large masthead so, I thought this question was appropriate, because it will help me determine whether it's actually going to get sold.
The results I gathered from question two, is that 100% of the people I asked, felt that the larger masthead would in fact their eye. From this it's shown me that it's a good idea to put a large masthead.The third question I asked was whether or not you would expect to see bright colours on a contents page or bland ones. This question was in the wrong place but it was too late to change it. But, from this I wanted to gather what colour scheme they felt was appropriate,
Out of the 10 responses on the survey, I gathered that people would prefer to see bright colours on a contents page. I made a mistake with this question, by not specifically stating what music magazine it was, I feel, the responses would be different if I stated that. But, I think I still might use blander colours than bright.
The fourth question I asked was whether or not an attractive model was important. I asked this question because I wanted to test Laura Mulvey's theory about how women were meant for the male gaze.
From this question, I gathered that her theory was right. The vast majority of the voters were male, and an attractive model is really important.
The next question I asked was whether, on a classical magazine should the model look, excited and fun or serious and powerful. This question will help me plan how my target audience think my model should look.
From my results, I gathered that 70% think my model should look serious and powerful, this is what I actually wanted to do with my model, because I felt that mainly classical artists look powerful.
The sixth question I asked, would help me with my DPS, this is because I wasn't sure what the audience would like to read in a classical magazine.
The seventh question I asked was what colour scheme people would prefer, I needed to know this because I wasn't sure whether to use soft colours, or bold ones.
After gathering my results, I found out that 60% of my target audience prefered the bold colours, whereas only 40% prefered the softer ones, I am glad this is my outcome because I would've liked to use bold colours anyway.
The eighth question I asked was how much you would pay for a classical magazine. I wasn't sure how willing my target audience would be, and if it was to expensive; would it sell?
From gathering my results, I found out that 50% were willing to pay up to £4. This is good because it gives me quite a big gap to work with. I decided my final price would be £3.50
The ninth question I asked was whether or not they would pay more for good quality paper.
I wanted to know this because if I didn't print it on good paper, would it make any money?
From the results I gathered that, the quality of the paper mattered on how much you would pay. I will be using paper like in Q magazines which is higher quality, unlike Kerrang.
For my tenth question, I asked where my target audience get music from, this is because I know my target audience is for young people, and I felt having link, or free downloads on certain most used apps/sites, would be effective.
From my results, I think that some spotify links and some youtube link will be effective and, maybe a free download.
PLANNING POST - PHOTOGRAPHY PLAN - CONTENTS PAGE
On my contents page, I think there should be a range of images, some of which are....
One of the images on my contents page, it will be of a violin, this is because inside there is a page called "5 easy steps to violin you must know". This would be effective because I feel many classical magazine readers, are in an orchestra. I chose a violin because it related to my masthead.
Another image I wanted was, one of three people with their backs facing us, this is because one of the stories is about a band 10 years on, and I think they should be wearing more modern and loose clothing.
Another image I was thinking of, would be an image of the main star, but in different poses. I think this would be effective because she will be the main story, and her being on the contents will indicate where the main story is.
One of the images on my contents page, it will be of a violin, this is because inside there is a page called "5 easy steps to violin you must know". This would be effective because I feel many classical magazine readers, are in an orchestra. I chose a violin because it related to my masthead.
Another image I wanted was, one of three people with their backs facing us, this is because one of the stories is about a band 10 years on, and I think they should be wearing more modern and loose clothing.
Another image I was thinking of, would be an image of the main star, but in different poses. I think this would be effective because she will be the main story, and her being on the contents will indicate where the main story is.
INITAL IDEAS - PHOTOGRAPHY PLAN - FRONT COVER
On my front cover, I think my star image should be wearing a dress, either over the shoulder or a fitted dress, both of which should be black. These are two of the examples I found. In my opinion, I think the over the shoulder dress would break conventions of a music magazine, plus it would be more appealing to a younger audience, I would choose that one. In this shot, I would like it to be a location shot, I think this would look nice in front of olden buildings and grassy areas. I think this would be effective because I will make the model look bold and powerful.
INITIAL IDEAS - PHOTOGRAPHY PLAN
In photo shoots I would preferably like to have studio lighting, this is because it will enable me to control the shows and the intensity of lighting shining on the model's face. I would prefer to do this because,I feel it would look better than natural light and I will be able to highlight key features of the model's face with the lighting.
I would like my model to be female and her looking around the ages of 20-30, this is because I want my target audience to be university students and you don't really see many young (14-19) people on it.
Preferably, I would like my model to have natural make-up and her to look very firm in her face, very sure of herself. I think she should be wearing an over the shoulder dress, of which I don't think should be revealing. This is because it defies Laura Mulvey's theory of that women are for the male gaze, that they have to wear skimpy clothes and reveal parts of their body.
DPS - MY ARTICLE draft A
The Queen Returns
We’ve been waiting 5 years for her to come out of hiding.
And now? She’s back. And she’s better than ever before. Armed and ready to
regain her throne, and while trample down anyone who gets in her way.
That’s right.
Andrea Elber has returned.
We wanted to find out what sent this woman into hiding for
so long. She agreed to clear up the mist of uncertainty. Here. Right now, we
discovered the truth.
You were the best
female classical artist the world has seen in a long time? Where did you go?
“Well, you see. About 5 years ago,
I finally realised, from how poisonous the fame was, and what it was this was
doing to my family. My marriage broke down. Now that, that really swept me off
my feet and made me have a different perspective of how damaging fame is to
you. And around this time, my son, my wonderful boy, was announced terminal. He
was only 7. That shook my world more than my marriage. It was awful. I couldn’t
let fame and the pain merge. I had to get away.”
That’s understandable. Do you want to talk about your son a little
more? Was he a happy boy?
“Oh, of course. I love talking
about my precious boy Richard, unfortunately, he is no longer with us. He was
such a sweet boy. So, joyful, he had a lot of friends. He’d always pester me to
bring them around and one day. God, I remember it as if it was yesterday. One
day, he just stopped being himself. As his mother, it was ridiculously
heart-breaking to watch their child’s personality slip away from him, now, we weren’t
aware of his illness. We had taken him to countless doctors’ appointments, me
and my husband put my son through hell, he done countless blood-tests but
no-one could find the cause. That was the toughest part. Not knowing. The Unknowingness.”
That really does sound awful. How did you cope?
“Well, at first, me and my husband
both denied ourselves this was happening, that it was a phase that there was
nothing wrong with our boy. He was just down in the dumps. But, I kept getting
calls, almost every-day, from the school saying he has a sharp pain across his
side, we kept taking him to the doctors, we were awfully scared.”
When did you find out the worst?
“Well, as a matter of fact, it was
one night. My husband broke down, he was so conflicted about the situation. He couldn’t
deal with the thought of losing our son, to what? An unknown cause. So, he
picked him up and rushed him to a hospital in Cambridge, about 75 miles from
where we were living at the time. We arrived. My husband waited outside while I
sat and held his hand. We waited hours for an outcome, and when the doctor
finally came… I could tell it was something serious. My face when white when
the words “I’m so sorry. But, your son has cancer... He’s terminal, and doesn’t
have much longer to live… there’s nothing we can do.” Quaked through my system.
I broke down, it must’ve been so loud, my husband came rushing in from four
rooms down”
How did you cope?
“Well. How can someone cope? My son was terminal. It was like I was in a never-ending horror show. I fell into depression… It was awful. I felt sorry for myself, whilst my son was happy and was spending his little time left with absolutely anyone. I don’t know what I had done wrong to get this to happen to me. I just felt like the whole word was against me, I shut off. I missed meetings with my agent, I missed concerts. I decided to go off the map. I didn’t want to be found, I didn’t want to be acknowledged. All I think was “why me?” and “why not anyone else?” and yes I know that is awfully selfish and no one deserves this but I’m pretty sure ANY parent would feel the same. But, I am so glad I am back. It feels good.”
In the end I decided not to use this because it was not related to music enough.
“Well. How can someone cope? My son was terminal. It was like I was in a never-ending horror show. I fell into depression… It was awful. I felt sorry for myself, whilst my son was happy and was spending his little time left with absolutely anyone. I don’t know what I had done wrong to get this to happen to me. I just felt like the whole word was against me, I shut off. I missed meetings with my agent, I missed concerts. I decided to go off the map. I didn’t want to be found, I didn’t want to be acknowledged. All I think was “why me?” and “why not anyone else?” and yes I know that is awfully selfish and no one deserves this but I’m pretty sure ANY parent would feel the same. But, I am so glad I am back. It feels good.”
In the end I decided not to use this because it was not related to music enough.
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