RESEARCH INSTITUTIONS 1 - BAUER

Bauer Media Group, Europe's largest privately - owned media group, in 2008. The group is a worldwide media organisation, it offers magazines in 19 different countries, as well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following the acquisition of Emap plc's consumer and specialist magazines, radio, TV, online and Digital business. Bauer employs over 6,400 people. Bauer is a multi-platform UK-based Media Group, it has two main divisions - Magazines and Radio - widely recognised across the globe. Today Bauer Media spans over 80 popular brand names covering a diverse range of specific topics and interests. 

Bauer Media publishes magazines for a wide target audience, for almost everyone, including men, women, adults and children.

Bauer Medias female audience covers a lot of interests. For example, the interest for women is celebrities, lifestyle and health. An example of magazines of this type is Heat. In Heat, a common topic that pops up is celebrity gossip and news.
Another example of a women's magazine is Mother & Baby. In Mother & Baby it is common lifestyle tips and informing women how to raise a child.

Bauer Media also publishes magazines for a male audience. A wide range of these are lifestyle magazines, the male audience is important because it is an effective way if trying to prompt men to buy and read magazines.

Bauer is Britain's biggest magazine publisher and has hugely successful titles for people who are passionate about their sport, cars, motorcycling and hobbies. There are over 35 magazines in their portfolio, such as Motorcycle News (MCN), Car, Digital Photo, Classic Cars, MATCH!, Angling Times, Golf World and Today's Golfer. These are all specific interests. 

Bauer Media also has a very broad music magazine market, a few examples are, Q, Mojo and KERRANG! Q focuses on music and lifestyles searching audience. Mojo continues an on-going crusade for timeless music and KERRANG! offers it's audience an insight of the rock lifestyle every week. 

The music magazines Bauer produces, are the "world's biggest" selling weekly magazines and they are the original multi-platform youth brand for all rock genres. In the magazines, they deliver the latest news, reviews, gig guides, exclusive features, posters and more.