LINKS, SYNERGY AND BRAND IDENTITY

Mojo has a brand identity, as you can see, the logo is in white, typically their mastheads are black or white, this shows connotations of it being old, this could suggest it's a long running magazine. This continues on to the contents page where the whole background is white with photos and text piled on top.

The contents page has many photos, which are laid out nicely, also, looking at the styles of the photographs and the colour codes you can tell that it is definitely a jazz/reggae [magazine theme] contents page.
Also, the fonts used for the contents puff looks soft and bold which show the reader it is very chilled out and calm. 

The contents page has quite a lot of text wrapping, even though it is very busy. This is also present in other issues of Mojo contents pages. I actually quite like the way it is laid out, though I am unsure if I would use this personally. The masthead/logo of the magazine can be seen more than once on the contents page, which shows it's brand identity, as due to that you will never confuse it with another magazine's contents page.

From this i have learnt that many genres of music magazines use links, synergy and brand identity to relate to catch the readers eye.
This is effective because, it will grab the attention of the reader and will lead to more purchases. 
This will help me decide my colour scheme for my magazine.